// Product Strategy

Source: The Wall Street Journal

OpenAI’s decision to shut down Sora—its marquee video generation model—exposes a deeper problem: the company struggled to integrate specialized teams into its core mission, suggesting that scaling AI capability doesn’t automatically solve organizational silos or product-market fit. This isn’t just about one failed product; it signals that even well-funded AI labs must reckon with the hard work of shipping, not just research, and that computational resources alone won’t save a project that operates disconnected from institutional momentum. The move foreshadows a broader industry reckoning where generalist scaling approaches may outpace specialized domain models, forcing labs to choose between breadth and depth.