How Creators Are Quietly Dismantling Paywall Economics
Source: Deezlinks
The piece catalogs a wave of creator and platform experiments—from Jia Tolentino’s Substack strategy to Cord’s new venture—that treat paywalls not as revenue barriers but as design problems. Rather than defending gating, these players ask whether the paywall itself throttles audience growth, especially for writers and platforms competing in oversaturated feeds. The shift isn’t anti-monetization. It’s a recognition that traditional paywalls lose more in lost virality and audience consolidation than they recoup in direct subscription revenue.