Source: Semafor
As newsrooms lean on AI to fill coverage gaps, the New York Post’s investment in “runners”—reporters sent into the field for on-the-ground reporting—reveals a stubborn truth: algorithmic content cannot replace the friction and specificity of human presence in a place. This isn’t nostalgia; it’s competitive advantage, as AI-generated coverage becomes commodified while firsthand reporting becomes scarcer and therefore more valuable. The Post’s willingness to staff this “oldest job in journalism” suggests that in an era of infinite cheap content, scarcity of authentic local knowledge is becoming a rare luxury asset.