Source: BMW BLOG
The resurgence of boutique automotive brands leveraging established powertrains reveals a widening gap between engineering capability and brand cachet—suggesting that in an era of commoditized drivetrains, the real luxury isn’t horsepower but the *story* and exclusivity that independent makers can manufacture where giants cannot. This pattern signals that heritage and scarcity, not innovation, have become the ultimate status markers for affluent consumers fatigued by standardized luxury.