Source: Yanko Design
The 70s modular desk reveals that “innovation” culture systematically erases functional solutions that predate its mythology—we rebrand cyclical design wisdom as disruption because we’ve lost institutional memory, making each generation naive enough to monetize constraints as features. This pattern suggests our current modularity obsession says less about technological progress and more about how consumer capitalism requires us to perpetually rediscover and rebrand the past as novel, obscuring when we’re genuinely innovating versus when we’re just recapitalizing abandoned utility.