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The shift from “better AI” to “more user control” signals that commoditized AI generation is moving past the novelty phase—what matters now isn’t machine capability but personalization, suggesting the real competitive moat in creative AI isn’t the model itself but the interface layer that lets humans bend it to their will. This mirrors every previous creative tool transition (Photoshop vs. filters, DAWs vs. loop packs) and indicates Suno’s betting the money is in making AI music feel *yours*, not just generated, which fundamentally changes what “winning” means in generative audio from technical benchmarks to adoption lock-in.