Source: Digiday
The publishing industry is chasing AI licensing deals to monetize content amid legal uncertainty. Executives at Digiday’s summit are debating value extraction strategies that may collapse in actual negotiations. Publishers deserve compensation, but they’re negotiating from weakness: without clarity on fair use for training data, whether generative engine optimization works, or how to price already-scraped content, they’re bidding against themselves. Revenue is possible only if publishers coordinate around contractual terms rather than compete individually for scraps from AI companies with no incentive to set sustainable precedent.