Source: Puck
Tomorrow Ltd., a PE-backed model that attempted to industrialize independent brand discovery and scaling through a physical London showroom, has been acquired by Progetto 11. The acquisition shows that the standalone brand accelerator business model is struggling to justify its economics. Venture-scale infrastructure plays in commerce are consolidating into larger e-commerce platforms or holding companies rather than remaining as standalone intermediaries. Direct ownership and fulfillment capabilities now matter more than curation and acceleration services. This reverses the 2018-2021 period when brand accelerators and showroom concepts were positioned as essential gatekeepers between makers and consumers.