Source: Daring Fireball
Netflix’s degradation of its Apple TV experience signals the uncomfortable reality that streaming platforms no longer need to optimize for secondary devices now that they’ve captured core viewing habits—treating the connected home as a distribution afterthought rather than a strategic battleground. This represents a broader shift where platform power consolidates around primary screens and direct subscriptions, leaving the “connected” promise of seamless multi-device experiences to languish as nice-to-have rather than competitive necessity.