Source: UX Collective
Google’s entry into AI-assisted design signals the commodification of creative tooling—the same pattern that crushed Photoshop’s premium pricing power—meaning the real competitive moat shifts from software features to proprietary design data and the platforms that own designer workflows, not the tools themselves. This isn’t about “vibe design” being real; it’s about whether Figma can evolve from design app to design operating system before it becomes just another feature in Google’s ecosystem.