Source: Featured Blogs – Forrester
Commonwealth Bank consolidated digital, data, and AI oversight under a single C-suite role. The move reflects how legacy financial institutions are reorganizing around machine capabilities—integrating what were once siloed digital transformation efforts into unified decision-making, where data architecture and AI deployment directly shape customer experience strategy. Competitive advantage in banking no longer comes from having AI capabilities, but from embedding them deep enough into organizational structure that they influence customer-facing product decisions in real time. Banks treating digital and AI as separate efficiency plays will lose to those making them central to how the institution solves customer problems.