Source: The Next Web
Attie represents a significant shift in how decentralized social networks monetize and differentiate—not through proprietary algorithms, but by offering users transparency and control over their feeds via third-party AI tools. By building on AT Protocol rather than Bluesky’s core platform, it signals that the real value in social media’s future lies not in the network itself, but in the middleware layer where users can customize their experience. This unbundling of the algorithm from the platform is a tacit admission that no single recommendation system can satisfy diverse user preferences, positioning AI-powered curation as the next battleground for social engagement.