Bluesky Launches AI Tool to Let Users Build Personal Algorithms

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This move signals a fundamental shift in how social platforms are approaching algorithmic control—rather than offering users a binary choice between algorithmic and chronological feeds, Bluesky is outsourcing curation entirely to AI assistants that users can train to their preferences. By positioning AI as a user tool rather than a platform-controlled system, Bluesky is betting that algorithmic transparency and personalization will become competitive advantages as trust in centralized content moderation continues to erode. The use of Claude (Anthropic’s model) rather than proprietary AI underscores a broader trend toward decoupled, modular social infrastructure where algorithms become interchangeable utilities rather than black-box moats.