Source: Featured Blogs – Forrester
Financial services companies face a structural mismatch: they optimize websites for human consumption while their distribution shifts to conversational AI and autonomous agents that require machine-readable information architecture. Competitive advantage now depends on integration into agent ecosystems—on whether your data, APIs, and decision logic are structured for non-human consumption. The entire stack from data labeling to API design becomes customer-facing product. Most incumbents haven’t reorganized to support this.