Source: MacRumors: Mac News and Rumors – Front Page
Apple’s aggressive product cadence signals a strategic shift toward ecosystem saturation—flooding the market with incremental hardware updates to lock in services revenue and capture every price point, rather than pursuing genuine innovation that might cannibalize existing products. This pattern reveals how mature tech incumbents sustain growth when true differentiation stalls: they weaponize their distribution advantage to make choice itself exhausting, betting consumers won’t switch ecosystems even if individual products feel iterative.