Source: MacRumors: Mac News and Rumors – Front Page
Apple’s move to fragment Siri into a standalone app signals the company is finally decoupling its voice assistant from device integration—a tacit admission that Siri’s intelligence needs competitive isolation from hardware to survive against ChatGPT-class competitors. The parallel launch of a Business app reveals Apple’s strategic pivot from selling devices to enterprise customers toward selling *platforms and services* to enterprises, which is where the real margin and lock-in lives in the AI era.